“Magnet” reported that in the period from 17 to 31 December 2019, its revenue increased by 8.5% compared to the same period in 2018.
These results “Magnet” has been achieved through pre-formed seasonal assortments, the fast work of the logistics services and the introduction of new services, explains the retailer. The sales growth has also affected that more than 80% of the stores “Magnet” at the end of 2019 extended hours or were open around the clock. In the new year period to work in the stores came further 6,000 workers, according to the retailer.
From 17 to 31 December 2019 General sales “the Magnet” (LFL) increased by 0.6%. Comparable traffic was up 2.4%, and the average check decreased by 1.6%. This happened due to the reduction of the average number of goods in the consumer basket compared to last year, when sales were increased due to the new year action “All the magic nearby,” says the company.
the grocery stores have a new competitor – food delivery services, They are gaining popularity not only among buyers, but among big investors
“Magnet” is the second largest retail chain in Russia. Its revenue for the third quarter of 2019 amounted to billion rubles 342,6 by 10.5% than in the third quarter of 2018 Profit for the 9 months of 2019 – 1,499 trillion LFL Sales in the third quarter of 2019 fell 0.7% and increased by 0.5% for 9 months of the 2019 Annual results, the retailer plans to publish February 6, 2020
the Greatest demand for goods was 30 and 31 December, according to Magnet: approximately 21% of the total sales for the last two weeks of the year.
the Average check during the period from 17 to 31 December 2019 amounted to 395 RUB were the Most popular goods of sparkling wine and exotic fruits. According to the retailer, over the new year period “Magnet” aboutgave 15 million bottles of champagne and wine, 80% of which is a Russian brand. Buyers “Magnet” bought 22 000 tons of tangerines, 12 million packages of chocolates, cakes 2.7 million, 5 million cans of caviar, 5.4 million packs of tea and coffee and 16.4 million packages of mayonnaise. Popular and products under its own brand “Magnet”: the retailer sold 405 tons of mushrooms, 682 1328 MT of cucumbers and tons of tomatoes, according to the company.
compared with the previous year in 2019 in the new year period increased the demand for finished products “Magnet” over the last two weeks of December 2019 the retailer sold 1233 tons of salads and other cooking. Buyers could also pre-order your own finished products retailer in the stores of large formats. The proportion of such orders in the total sales of “Magnet” over the past two weeks, according to the company, amounted to more than 30%.
Other public retailers have not yet disclosed the results of the Christmas sales and for 2019.