The Internet sports broadcaster DAZN is also significantly increasing its prices for existing customers.
The Internet sports broadcaster DAZN is also significantly increasing its prices for existing customers.
From this Friday, the paid streaming service will send corresponding messages to those customers who currently have a cheaper subscription. DAZN had already received a lot of criticism in January when the costs for new customers had been drastically increased. DAZN has so far refused to comment.
Now the same applies to old customers: the costs for a monthly subscription have practically doubled, rising from EUR 14.99 to EUR 29.99. The cheapest contract for one year costs EUR 274.99 instead of EUR 149.99, but is only valid until the end of July. The cheapest option for a DAZN subscription is EUR 24.99 per month with a one-year contract.
The increase in price is due to the expansion course of the online broadcaster. DAZN had recently invested massively and outperformed competitors in bidding for the media rights of the German Football League and UEFA.
To justify the enormous price increase, it said in January: “The sports platform does justice to the quality and value of its range, which has been greatly expanded since the start of the season, and positions itself in the market structure with a reasonable price.”
Also this season, the streaming provider can show Bundesliga games live on Friday evening and Sunday afternoon. In addition, almost all matches of the Champions League with the five German teams are on offer.
DAZN has been active in Germany since August 2016. Initially, the monthly subscription cost 9.99 euros. Most recently, the Internet sports broadcaster had increased the price from 11.99 to 14.99 euros for the 2021/22 season. According to the pay provider, the package includes 8,000 live sports events per year in Germany.
