After the boom in the pandemic, Netflix struggled in the first half of 2022. The streaming pioneer is now promising a return to user growth – but the outlook remains cautious.
Netflix didn’t do as badly as feared in the second quarter thanks to series hits like “Stranger Things”. The number of users fell by 970,000 paid subscriptions in the three months to the end of June, as the streaming market leader announced after the US stock market closed. The decline in customers continued, but remained below the minus of two million subscriptions expected by Netflix itself. Overall, the number of paid user accounts for the video service worldwide was almost 221 million in the first half of the year.