Wildberries has started sales in Europe with Poland

the Largest Russian online store Wildberries began sales in Europe. About this “Vedomosti” said the development Director of the company Vyacheslav Ivaschenko. According to him, from January 2020 the products from Wildberries can be purchased in Poland.

this online retailer has created a website, which is available to 13 500 Russian and foreign brands: apparel, shoes, accessories and toys. The range will be expanded, promises Ivashchenko. Wildberries also plans to open a store in Slovakia, he added.

Wildberries will spend EUR 200 million on the logistics centre in Europe will enter the European market with Slovakia on Business

Wildberries – Russia’s largest online retailer. Its turnover for the 9 months of 2019, according to its own data, is 140 billion rubles. the company’s forecast for 2019 turnover was expected to reach 220 billion rubles.

First plans Wildberries to go to Europe, it became known in late September 2019 – they said the Minister of industry and trade of Russia Denis Manturov and the founder of Wildberries Tatiana Bakalchuk. Then it was reported that the Russian company will build a warehouse with an area of 300,000 sq m in Slovakia. Manturov said that Wildberries will invest more than 200 million euros.

While almost all the orders on the Polish website Wildberries are delivered from Russia, said Ivashchenko. Small part – with a rented warehouse in Poland. Where is it and what are its parameters, he said.

Wildberries chose Poland launching pad for entering the European market, as there is growing popularity of Internet shopping, explained Ivashchenko. Also, he added, location Poland’s convenient for logistics.

Output to Poland and Slovakia will allow Wildberries to work effectively across Eastern Europe and the EU, considers the General Director of “Infoline-Analytics” Mikhail Burmistrov. The online market of Poland – the largest in Eastern Europe, he continues: there are many local producers who are interested in cooperation with Wildberries in their market and in Russia, Belarus and Kazakhstan.

Wildberries Have more than 6000 own points of issue of orders in Russia, Belarus, Kazakhstan, Armenia and Kyrgyzstan. In Poland this item has one, but Wildberries plans to open another 100, says a company representative. The timing, he did not disclose.

Wildberries able to compete in Poland with the leading online stores who work there (Answear, Zoio, Dstreet, Allegro, Zalando, Amazon and AliExpress), due to the flexible work with suppliers and efficient logistics, said Burmistrov. According to him, the advantage of Wildberries will also provide free shipping, most competitors it is paid.

From major Russian brands abroad works “Sportmaster”, reminds Burmistrov. The network of sports stores, particularly in China. In September, 2019 “Sportmaster” has bought Polish network of sports shops Go Sport Polska, and at the end of the same year, the Danish Sport Nordic Holding ApS.

previous topic: Wildberries plans to open a Playground in Poland

From online retailers in Russia with foreign buyers, for example, Ozon, but makes it through the Russian site. According to its Director of public relations Maria Zaikina, the most popular with overseas customers books, baby products, home goods and electronics.

the Marketplace-Taking goods.ru according to their representatives and don’t plan to enter the foreign market. According to the representative goods.ru in 2020, the company only go to the Federal level in Russia, to talk about international expansion early. The representative of “the Take” said the platform focuses on services, rejecting the clarification.