After his costly Twitter takeover, Elon Musk is working feverishly to make the company profitable. In the event of failure, the tech billionaire paints a bleak future for the short message service.
Elon Musk paid $44 billion to take over Twitter. A huge sum that should pay off for the multi-billionaire: for days the whole world has been watching him publicly looking for a viable business model for the short message service – because he shares many of his thoughts directly in tweets. For example, he suggested that users would have to pay for verified accounts in the future. He also halved the workforce by firing around 3,700 of the 7,500 employees.
But all these measures are obviously not enough. In an internal email to the workforce, Musk announced difficult times and even no longer ruled out the possibility of bankruptcy. If Twitter doesn’t find new sources of income, it could collapse, Musk wrote in the email obtained by the AP news agency.
Elon Musk becomes clear
“There is no way to whitewash the message,” the letter said. In it, the 51-year-old hinted that the advertising boycott by numerous large companies such as General Motors was affecting the company. Twitter currently earns its money almost exclusively with advertising. “Without significant subscription revenue, there’s a good chance Twitter won’t survive the coming economic downturn,” he wrote in stark terms.
Elon Musk is thus increasing the pressure on the remaining employees, who are also uncomfortable in other respects: from now on, all employees must be in the office at least 40 hours a week. Working from home is no longer possible. Only a few “outstanding” employees could ask for exemptions from office duty, as the entrepreneur announced at a works meeting on Thursday. He will check exceptions personally. This was reported by AP Twitter employees. Musk is said to have made it clear: if you don’t like it, you can quit. Success is only possible through hard work.
