Still rejects the royal family to comment more on the matter. And there are several good reasons to point out kongehusekespert and associate professor of history, University of Copenhagen, Sebastian Olden-Jørgensen.

“As a prince, one should not give permission to take such a picture, then there is a risk to be abused. And that is apparently exactly what happened here. Therefore, will the royal family think that a rebuke of the prince, Nikolai is still in its place,” he says.

the Background of the entire situation is a press release that was published on the car rental Sixts presseside on My Newsdesk on Friday afternoon.

‘Prince Nikolai has chosen the car on the subscription from Sixt All-inclusive,’ stood there in the text of the press release, which has subsequently been removed.

Monday, the royal family’s communications department out and deplored at prince nikolai’s behalf, that he had appeared in the press release and Sixt.

An action that goes against the royal family’s guidelines.

’Royal market not companies or products. Prince Nikolai regrets the mistake, now corrected,’ it sounded on Monday from the royal family’s communications department.

But on Tuesday said the countess, through his private secretary, Helle von Wildenrath Løvgreen, to B. T., that the prince was not aware that he was made a billboard for the company.

“They (Sixt, ed.) asked if they could take a picture with the prince, and explained that they would put it up on the company’s intranet, so employees could see it. It he said yes to, and the trust they have so abused afterwards,” says privatsekretæren and emphasize that in no ways was cooperation between the prince and Sixt.

Why does the royal family not with a corrected opinion, when it is now clear that prince Nikolai was abused?

“One should note that it is not evident from the royal family’s opinion, whether the excuse is due to prince Nikolai has done something profoundly wrong or just something silly,” says Sebastian Olden-Jørgensen.

“that is Why the royal family reluctant to come up with a new message. Secondly, it would contribute to the controversy and, secondly, it could give the impression that the first statement came a little too quickly and was just well square – what it probably was,” he adds.

According to Sebastian Olden-Jørgensen, the fact that the royal family had cleared it with the countess, before the regret expressed on behalf of prince Nikolai was released. It will the royal family do in the future in the effort up to put a lid on the case.

“the Royal family will avoid to end up in a public discussion with the countess through the press. Feel the royal family, there is more to talk about in the case, done it over the phone with the countess,” says Sebastian Olden-Jørgensen.

Prince Nikolai is not receiving apanage and has therefore, among other things, worked as a model. Later in the month, he, as planned, go fashion show in the japanese capital, Tokyo, for Dior.

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