“This is a clear hint of a drawbar to prince Nikolai.”
Søren Jakobsen, journalist and author of several books on the Danish royal family, is not in doubt about why the royal family goes out and regrets on the 19-year-old prince’s behalf, he has appeared in an advertisement for the car rental company Sixt.
’Royal market not companies or products. Prince Nikolai regrets the mistake, now corrected,’ saith the royal family’s communications department.
It happens, after a picture of prince Nikolai – who supposedly advertises for a Renault Clio from the car rental company – has begun to flourish on the internet.
Here we see prince Nikolai to gallataffel at Christiansborg Palace on the occasion of the crown Prince’s 50th birthday in may. Photo: Henning Bagger Show more Here is prince Nikolai to gallataffel at Christiansborg Palace on the occasion of the crown Prince’s 50th birthday in may. Photo: Henning Bagger
“It has not happened before, that the royal family has found it necessary to rebuke one of its members in order to make advertising,” says Soren Jakobsen.
He believes that the Danish royal family with queen Margrethe of denmark in the lead has done absolutely the right thing by regret the error.
“There are limits to what one can afford as a prince, and to participate in marketing for private companies is a clear excess of the limit. The title commit – otherwise the crown to lose its aura, and it happens, it will lose its raison d’être,” says Søren Jakobsen and continues:
“With the career, prince Nikolai has chosen, he moves into a gray area where he really should be careful what he does. Especially because it suggests that he has not received the necessary guidance on what you can and cannot do as a prince, his mother, countess Alexandra,” said the royal expert, with reference to prince nikolai’s career as a fashion model.
the Picture, which prompted the royal family to move to a regret, shows prince Nikolai sitting on the radiator of a black Renault. Beside him is a man dressed in the rental vehicle provider’s colors.
‘Prince Nikolai has chosen the car on the subscription from Sixt All-inclusive,’ reads the text over the image.
In the picture you can see that it probably is a press release that was released on Friday afternoon at 14.43 by the rental company.
Although it seems that Sixt has been the shipper on the news, it is no longer possible to find among the company’s press releases.
Through his private secretary, Helle von Wildenrath Løvgreen, informs the countess to B. T., that she did not have any comments on the matter.
